BRAXTON PERRONE, PLLC, is a dynamic intellectual property law firm located in the heart of the DFW Metroplex
in Plano, Texas, and is dedicated to client-service and effective results. When you work with us to protect your IP rights, you gain
access to accomplished lawyers who provide personalized service suited for your legal and business objectives.

Cutting-Edge Resources and Experience
to Protect Your IP Assets.

We understand that your intellectual property assets serve to set you apart from the competition. New ideas and IP assets involve innovation. At BRAXTON PERRONE, we embrace innovation — both externally and internally. We focus exclusively on intellectual property law to provide clients with counseling and legal representation to protect the brand, image and innovative advantages that IP assets provide. Internally, we leverage our substantial experience and seasoned legal judgment with state of the art legal information technology to achieve cost-effective results without the overhead of a big firm.


Our lawyers bring strong and diverse technical backgrounds and have scientific knowledge in diverse fields such as electrical, chemical and mechanical engineering, chemistry, software, and biological sciences. We have the ability, drive, resources and knowledge equity to strategically represent clients ranging from individual inventors to cutting edge startups to established multinational corporations. We are conveniently located in the heart of the North Texas tech corridor and have served our clients' needs in the United States and throughout the world, including Europe, North, South and Central America, the Middle East, and Asia.

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Our new breed of IP firm synthesizes big-firm experience with the responsiveness and agility that only a small firm can provide. You will work directly with a partner-level attorney with larger-firm experience every step of the way.

In a highly competitive marketplace, you need tailored guidance and strategic representation to meet your individual business goals. To that end, we strive to build relationships with our clients to achieve personalized legal strategies and solutions to protect and leverage their IP assets, whether patents, trademarks, copyrights or trade secrets. With a firm understanding of your unique goals, we will be able to provide you with straightforward advice about the risks associated with various business paths and the options best suited to
mitigate those risks according to your business interests.

Our size and flexibility makes it possible for us to offer clients various fee arrangements, including flat fee arrangements. We communicate the cost-benefit analysis of all legal options that may apply to a client's intellectual property problem. Our goal is to eliminate billing surprises to allow our clients
to make informed decisions in their representation.

To access the power of more than 35 years of combined experience in effectively representing inventors,
IP holders and businesses, call our office in Plano at 469-814-0047 or contact us online.

Our value-driven approach begins with a free initial consultation.




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PHONE: 469-814-0032
FAX: 469-814-0023


Bobby W. Braxton, one of the firm's founders, focuses his practice on intellectual property law, including patent and trademark prosecution and litigation. Bobby has prosecuted and obtained over 100 patents for clients covering a variety of technologies including air conditioners, specialty pumps, extruders, medical devices, fertilizers, and food chemistry. In addition to prosecuting patents, Mr. Braxton has experience in license agreements, right-to-use opinions, and invalidity opinions.

Bobby also has an extensive background in most aspects of patent and trademark litigation including drafting of pleadings, dispositive motions, Markman briefings and oral argument, written discovery, trial preparation, and settlement negotiations. Aside from traditional district court litigation, Bobby also has experience litigating before the
United States International Trade Commission.

Bobby graduated from Texas A&M University in 2004 with a bachelor of science degree in chemical engineering. He was involved in the Co-operative Education program where he worked full time at a chemical plant and a research and development pilot plant for four total semesters, gaining experience as both a process engineer and a research engineer. Bobby earned his law degree from Texas Tech University School of Law in 2007, where he graduated summa cum laude. While in law school, Mr. Braxton was an editor for the Texas Tech Administrative Law Journal and was a member of the Order of the Coif. His coursework included intellectual property oriented classes such as Introduction to Intellectual Property, Trademarks, Internet and High Technology, Patent Law,
and Copyright Law.

Bobby is registered to practice before the United States Patent and Trademark Office, and the United States District Courts for the Northern and Eastern Districts of Texas. He is also a member of the American Bar Association, State Bar of Texas, the Hon. Barbara M.G. Lynn American Inn of Court Dallas Area Young Lawyers Association, Dallas Bar Association, and Texas Aggie Bar Association. 

Bar Admissions

  • Texas, 2007

  • U.S. Patent and Trademark Office

  • U.S. District Court Eastern District of Texas

  • U.S. District Court Northern District of Texas


  • Texas Tech University School of Law, Lubbock, Texas
    J.D. summa cum laude - 2007

  • Texas A&M University, College Station, Texas
    B.S. - 2004
    Major: Chemical Engineering

Professional Associations and Memberships

  • American Bar Association, Member

  • Dallas Bar Association, Member

  • Texas Aggie Bar Association, Member

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PHONE: 469-814-0028
FAX: 469-814-0023


Gregory Perrone represents clients in patent and trademark prosecution matters and in patent, trademark and other intellectual property litigation throughout the country and at the United States International Trade Commission (USITC). His experience in both the procurement and enforcement sides of intellectual property enables him to assist clients in obtaining intellectual property rights with an eye towards meaningful protection. 

Greg earned his law degree from the University of Kentucky in 1997, where he served as an editor for the Kentucky Law Journal and was a member of the Order of the Coif. He earned a bachelor of science degree in electrical engineering from the University of Rhode Island in 1988.

Prior to attending law school, Greg worked as a systems engineer in support of the TRIDENT nuclear submarine program. Prior to co-founding BHP, Greg spent several years with a prominent intellectual property boutique and was a partner of an international law firm. He also served as a judicial clerk for the Honorable Karl S. Forester of the United States District Court for the Eastern District of Kentucky.

Bar Admissions

  • Texas

  • U.S. Patent and Trademark Office

  • U.S. Court of Appeals Federal Circuit

  • U.S. Court of Federal Claims

  • U.S. District Court Eastern District of Texas

  • U.S. District Court Northern District of Texas

  • U.S. District Court Southern District of Texas

  • U.S. District Court Western District of Texas


  • University of Kentucky College of Law, Lexington, Kentucky
    J.D. cum laude - 1997
    Honors: Order of the Coif
    Law Journal: Kentucky Law Journal, Associate Editor, 1997

  • University of Rhode Island
    B.S.E.E. - 1988

Representative Cases

  • Represented patent owner in litigation over wireless application delivery systems that yielded Top Ten settlement for 2009 according to IP360.

  • Represented major drilling equipment manufacturer in USITC §337 investigation.

  • Represented major radar detector manufacturer in patent infringement litigation.

  • Represented enterprise software provider in litigation over breach of
    intellectual property license.

  • Represented manufacturer of electronic voting systems in patent litigation.

  • Represented financial institution in patent litigation concerning imaging and processing of financial instruments.

  • Represented a leading computer manufacture in patent infringement litigation involving products for interactive source code analysis and debugging.

  • Represented a leading computer manufacture in patent infringement litigation involving application failure resolution products.

  • Represented a leading computer manufacture in patent infringement litigation involving test data management tools employed in a distributed network.

  • Represented a leading manufacturer of products that improve wireless signal transmission in patent litigation involving receivers employed in wireless networks.

  • Represented a leading computer manufacturer in patent infringement litigation involving software products employed for development of customizable applications.

  • Represented on-line educational environment service provider in patent litigation.

  • Represented patent owner in defense of declaratory judgment action involving ophthalmic procedure to correct presbyopia.

  • Represented clients in various Lanham Act and right of publicity actions.

  • Represented clients before the U.S. Patent & Trademark Office in
    patent prosecution matters.

  • Prepared opinions of counsel on patent invalidity and non-infringement.

Honors and Awards

Texas Rising Star, Law & Politics Magazine and Texas Monthly, 2006, 2007

Professional Associations and Memberships

  • Dallas Bar Association

  • American Intellectual Property Law Association

Past Employment Positions

Honorable Karl S. Forester of the United States District Court
for the Eastern District of Kentucky, Judicial Clerk

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PHONE: 469-814-0035
FAX: 469-814-0023



Celina has over a decade of experience helping entrepreneurs and companies protect their ideas and brands, both domestically and internationally. She has devoted her career to understanding the needs and goals of clients of all sizes.  She has handled hundreds of design and utility applications in a wide array of technologies, including medical devices, pharmaceutical compositions, oil & gas, flavoring, packaging, extruders, food products, and manufacturing processes.  She has also successfully defended valuable intellectual property for her clients, including infringement and domain-name disputes.  

During law school, Celina participated in the UT Law Children’s Rights Clinic, representing children involved in Child Protective Services cases. She was certified as a trained mediator while clerking for a prominent Austin environmental law firm.  She was also active in the Student Bar Association, the Chicano/Hispanic Law Students Association, the Recruitment Organization Committee, and the Intellectual Property Law Journal. 

Prior to law school, Celina received a Bachelor of Science Degree in Chemistry and a Bachelor of Arts degree in Spanish Civilizations.  Among her undergrad curriculum, she studied molecular biology, biochemistry, immunology, organic and inorganic chemistry, advanced analytical chemistry, physics and mechanics.  She also studied biology and art in Madrid at the University of Complutense.

Celina is registered to practice before the United States Patent and Trademark Office and is an active member of the State Bar of Texas and the Dallas Hispanic Bar Association.  She offers her time to several local bar committees, including the Women in IP law, the Law in Schools Committee, and the Juvenile Justice Committee.  She has also devoted her time to numerous diversity efforts locally, including scholarship programs and the Dallas Diversity Task Force committee in 2016. 

Bar Admissions:

  • Texas, 2005

  • U.S. Patent and Trademark Office

  • U.S. District Court Northern District of Texas

  • U.S. District Court Northern District of Texas


  • University of Texas School of Law
    JD 200

  • University of Texas
    B.S. Chemistry - 2000
    B.A. Spanish - 2001


Celina Orr tiene más de diez años de experiencia ayudando a emprendedores y empresas a proteger sus ideas y marcas, tanto a nivel nacional como internacional. Ha dedicado su carrera a la comprensión de las necesidades y metas de todos tipos de clientes.  Ha manejado cientos de solicitudes de patente en varias tecnologías, incluyendo aparatos médicos, composiciones farmacéuticas, petróleo y gas, componentes saborizantes, empaques, extrusoras, productos alimenticios y procesos de fabricación.  También ha defendido con éxito la valiosa propiedad intelectual de sus clientes.  

Para más información sobre la protección de sus ideas, marcas, y/o patentes, por favor contacte a la Licenciada Celina Orr.

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Sherra has extensive IP prosecution experience, including involvement in all phases of domestic and foreign patent and trademark prosecution.  Sherra also assists with intellectual property litigation, as well as, U.S. trademark opposition and cancellation actions.  Prior to joining the firm in January 2018, Sherra worked as a legal assistant and paralegal for various boutique IP firms and in-house with the corporate legal departments of Celanese and Ericsson.


  • Southeastern Paralegal Institute (now Brightwood College), Dallas, Texas
    ABA-approved paralegal certificate - 2001

  • Texas Tech University, Lubbock, Texas
    B.A. Anthropology - 1995

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